Deliver Impact: Why Startups Win with Amplitude

With Amplitude’s new Plus plan, product and engineering teams at startups can finally work together to deliver business impact.

Inside Amplitude
October 19, 2023
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude
Natively integrated Analytics and feature management drive impact for startups.

Startups have an immense challenge: Deliver big bets to drive growth despite having small teams and fewer resources. To make things even harder, the siloed tools used by developers and product teams also stand in their way. These create disparate teams and disconnected workflows separating product development from product feedback.

Siloed tools create siloed product development and product feedback workflows.

To make things even worse, this complex ecosystem forces startups to waste cycles building and maintaining integrations and data pipelines or getting into arguments over the data itself, harming its ability to find product-market fit and win versus larger competitors.

Developer tools create feature factories, hamstringing impact

Historically, developers at startups have been under-served by traditional approaches to feature management. Engineering teams at startups burned out their small teams because their tooling forced them to operate like feature factories—shipping more releases faster and faster without any ability to learn and improve. This led to “a two-steps forward, one-step back” approach to product development, which hurt their ability to grow.

Users and internal stakeholders wanted more from DevOps and engineering teams. Internal teams needed developers to drive more business impact and users needed their product experiences to exceed their expectations through personalized experiences.

To make matters worse for startups, the sheer cost of seat-based feature flagging tools left many teams behind. In effect, startups were punished for growth by their vendors. Instead, teams should be enabled to build great products.

Product teams can’t drive growth without the insights they need

Product teams have also been forced to build products without the data access they need to truly understand what’s happening across the customer journey. Product teams are often at the mercy of data analysts running SQL queries to get to deep enough to understand their critical user journeys and funnels. This forces product teams to rely on endless “data breadlines” and slower growth.

While freemium tooling like Google Analytics, helped some data without needing SQL, these tools don’t allow them to get deep enough to truly understand what is driving active user growth, improving conversion and monetization, or keeping users coming back.

Teams using limited, freemium tooling are forced to work with top-down trend lines across entire user populations. Key user cohorts are impossible to surface and analyze—let alone get down to an individual user’s experience.

Unified capabilities propel product and engineering teams to win, together

But, that all changes with our new Amplitude Plus plan.

Starting at just $49 per month, Plus includes our industry-leading Analytics capabilities, powerful audience management tools within our insights-driven CDP, and feature flagging and management tools previously only available in Experiment.

Startups now have the full power of Amplitude’s digital analytics platform at their fingertips with robust feature management capabilities natively integrated with self-serve analytics. Amplitude Plus plan, enables product and engineering teams to build great digital products. It helps teams get started with exactly what they need to build, ship, learn, and improve from one unified platform.

“The main problem we were trying to solve was speed,” Nick Newell, VP of Engineering at MySwimPro said. “And by bringing analytics and experiments into a single system, I was confident we could experiment, iterate, and improve faster. The good news is that I was right.”

With Amplitude, Product teams can finally get beyond surface-level insights to truly understand what drives growth across user journeys, funnels, and even get insight into which users are leveraging key features to help re-orient technical teams to focus on data and impact rather than opinion and instinct.

And, now developers no longer need to choose between shipping fast or quantifying their impact when they build using Amplitude’s powerful feature flags. By connecting feature management and analytics, developers at startups can now dive deeper into releases making it easier to identify potential bugs, safely roll back the experience, remediate the issue, and roll out the fix from one platform.

“Speed may be a top priority for the company, but as an engineer, quality comes first. Being able to monitor feature releases and changes in Analytics helped decrease our change failure rate from 30% to 6% and reduce our mean time to restore from 30 days to two days,” said Newell.

With Amplitude, you can drive impact across the entire product development process. Now, product teams and engineers seamlessly collaborate to solve key business challenges using one platform. Get started building with Amplitude today.

Check out our upcoming live demo of Plus in action! See how you can measure and improve acquisition, retention, and monetization with Amplitude.

About the Author
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude
Phil Burch is a Group Product Marketing Manager for Amplitude Experiment. Phil previously held roles across the customer lifecycle including account management, solutions consulting, and product onboarding before moving into product marketing roles at Sysomos, Hearsay Systems, and Tray.io.

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