Plans to power your growth
We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.
Get a taste of Amplitude for individuals, explorers, and early startups.
Our free Starter plan includes
- Starter templates
- Foundational product analytics
- Campaign reporting
- Unlimited feature flags
- Unlimited sources & destinations
Analytics, experimentation and a CDP for growing startups and small teams.
Everything in Starter, plus
- Unlimited product analytics
- Custom dashboards and formulas
- Behavioral Cohorts
- Advanced feature management
- Custom audiences & syncs
Powerful insights for teams looking to turbocharge growth.
Everything in Plus, and
- Advanced behavioral analysis
- Custom metrics for KPIs
- Unlimited Behavioral Cohorts
- Authenticate with SSO
- Onboarding support and customer success
Included in every plan
Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.
Amplitude AI automates the cleanup, enrichment, and governance of your data, saving you time.
Create and share KPI dashboards and notebooks between your colleagues and teams.
Compare our plans in detail
Startups with under $5M in funding and fewer than 20 employees receive one free year on our Growth plan.
US-based startups with a Black co-founder, under $30M in funding, and fewer than 150 employees receive our Growth plan for free.
The digital analytics platform trusted by leading brands
Frequently Asked Questions
If you have a question about our plans or pricing structure, get in touch with a product specialist.
An MTU (monthly tracked user) is a unique user who triggers one or more events in a project in a calendar month. It can be either an anonymous user (which Amplitude will track via device ID) or an identified user (tracked by user ID).
MTU count is similar to the Monthly Active Users (MAU) count on your website or applications, provided they account for anonymous visitors identically. For more information on how to estimate and track MTUs, please refer to our MTU help center article here.
Starter and Plus plans are platform offerings, and come with Analytics, Experiment, and CDP. You will get access to feature management, identity resolution, audience targeting, and more. Refer to the detailed comparison table to see what’s included in each plan.
Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. Learn more and apply here.